Colombo, Sri Lanka. June 2025: NCINGA, together with Resulticks, Google Cloud, and Denodo, demonstrated how enterprises can leverage AI-driven Customer Data Platforms (CDPs) to create hyper-personalised customer experiences at an exclusive industry event. A highlight at the event was interactive booths featuring live demos by Unitree and Temi3-manufactured robots, as well as Resulticks’ Genie AI. Held at the Cinnamon Life Hotel on 28 April 2025, the event saw the participation of over 50 C-suite executives from the banking, telecommunications, and retail industries.

A Customer Data Platform (CDP) provides enterprises with a critical edge, functioning as the foundation for hyper-personalisation. A CDP is a centralised database that integrates, unifies, and analyses data from multiple sources. CDPs enable enterprises to drive targeted marketing campaigns, improve customer acquisition and retention, and explore new revenue streams.

All four organisers of the industry event play a critical role in enabling hyper-personalisation throughout the customer journey. NCINGA functions as a one-stop-shop, combining domain expertise with enterprise innovation, while leveraging its company ecosystem. Resulticks, NCINGA’s primary CDP solutions provider, delivers technology spanning data, analytics, campaigns, and activations. Google Cloud provides indispensable tools for hyper-personalisation, such as Google Analytics, Google Trends, and YouTube. Data virtualisation leader Denodo enables robust data governance - particularly useful for highly regulated industries like banking.

Discussions at the event covered topics such as achieving success with CDP and global use cases, leveraging AI tools (such as Genie AI) for real-time customer engagement, using Google Cloud’s capabilities to gain a comprehensive view of data, and supporting regulatory compliance and cloud integration with data virtualisation.

Dinesh Menon, Global Chief Strategy and Business Officer at Resulticks, stated: “This event was testimony to the fact that C-suite leaders in Sri Lanka are keen to embrace the CDP proposition, following the growing value of CDPs globally. Enterprises are better placed to deliver superior experiences, sharpen their ability to improve customer affinity, deepen wallet share, and optimise marketing operations and ROI. Resulticks’ partnership with NCINGA and Google Cloud presents a formidable proposition for Sri Lankan enterprises aspiring to significantly improve - or start - their data-driven customer experience journeys.”

Isuru Ponnamperuma, VP of Strategic Solutions at NCINGA, elaborated further: “Our journey with hyper-personalisation solutions began over three years ago. Back then, hyper-personalisation was a choice for businesses, and they could evaluate possible ROI before initiating any new initiative. Today, however, all businesses are ready for CDP. The four-step CDP journey—encompassing data unification, analytics, campaigns, and activations while maintaining GRC—is now imperative. This is why NCINGA built an ecosystem with our technology partners: Google Cloud, Resulticks, and Denodo. With our approach, you can implement your CDP within months and achieve ROI in under a year.”


NCINGA team with CDP partner, Resulticks
About Resulticks
Resulticks is a global leader in real-time audience engagement solutions that deliver top-line growth through connected experiences. Outcomes-focused and enabled by its proprietary cookie-independent identity resolution technology, Resulticks equips brands to make a transformational leap to true omnichannel engagement. With its AI-powered, customer-centric approach, it is changing how brands worldwide reach, acquire, and retain satisfied customers. Resulticks helps enterprises personalise interactions, optimise campaigns, and maximise customer lifetime value. Trusted by leading enterprises across banking, financial services and insurance, retail, telecom, travel, and hospitality, Resulticks powers engagement for global brands like Tata Group and Estée Lauder.

About Denodo
Denodo's award-winning platform revolutionises data management, enabling AI-driven insights and self-service capabilities. We streamline data integration, eliminating silos and empowering your business with real-time access. Beyond supporting critical initiatives like operational agility, customer experience enhancement, and governance, the Denodo Platform delivers tangible results: customers see payback within six months and over 400% ROI in three years.

Source : DailyFT